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When it comes to marketing your business online, sometimes the biggest challenge isn’t actually doing something, but figuring out what to do first. With so many online resources and platforms available, where should you start? Here are five easy things that any small business can do today to improve their online presence and attract more customers.

1) Add your business to Google Business Profile

In addition to creating a local business listing, a Google Business Profile allows you to manage your company’s information across all of Google’s services. For example, you can update your hours on your Google Business Profile page—and those changes will be reflected on Google Maps. If you haven’t already added a local business listing for your company, adding a profile is easy. Just log in (https://www.google.com/business/) and fill out some basic info about your business—you should do it today!

2) Make sure your website looks good on mobile

Search engines are increasingly rewarding responsive web design, which means if your site isn’t mobile-friendly, you could be missing out on potential traffic. If you don’t have a designer or developer on hand, there are hundreds of professional services available online that can help you revamp your site. And with tools like Google Analytics, it’s easier than ever before to track what’s working and what needs improvement.

3) Make sure your social media icons link to your social media

Businesses with active social media profiles are not only more likely to be found by potential customers and clients but are also better positioned in Google searches. When your website visitors click on your social media icons, they should be directed straight to your page. If you don’t have a Twitter or Facebook page yet, now is a great time to get started. Let today be the day that you set up your business’s official profile pages on all of these networks.

4) Share video on your home page

While Facebook and Twitter are essential to most small businesses, both can be difficult platforms for explaining your business—especially if you’re selling a service or product that’s tough to convey in just a few words. If you’re looking for something a little more visual, consider sharing an embedded video on your homepage that either introduces your business or explains what it does.  Google rewards businesses that have video on their homepage.

5) Respond to all reviews

Taking time to respond can do wonders for your online presence. Many customers are put off by a lack of response and may even stop doing business with you if they feel that their concerns or questions aren’t being answered. If you have any negative reviews, reach out to those customers first and explain why they had an unsatisfactory experience. Invite them back into your store or restaurant if possible and make it up to them! And don’t forget about positive reviews! Thank customers who write nice things on Yelp, Facebook and other review sites; not only will they appreciate knowing you noticed, but it also helps future visitors know what to expect when they arrive. People love businesses that take care of their customers—especially when there is no cost to taking care of them.


All these things are simple and easy—and they will help you establish a presence online so that customers can find you when they search for you! If it sounds scary or overwhelming, don’t worry, the right set of tools will save you time and money while improving your online presence and getting you more business.  Get your free EAZ Digital Toolkit today https://bit.ly/EAZKit